Red Politik
So excuse my ranting last week, about red product. I obviously am attracted to red, but I am angry.
I guess I am seeing red.
How is it now, that we've made it to 2006 (those of us who have made it) corporation marketing has done away with the ribbon and kept the red?
The red ads are shouting to me on buses- buy something red and fight aids, wear it, and fight aids. In the case of the gap, it's aids in africa and bono is all over this.
I'm sorry but this shit makes me sick.
I hate when celebrities cash in on global misfortune.
Yes the T-shirt was entirely made by HIV positive people in Africa, great- are they getting shares of profit that sparks me and countless others to buy that red leather jacket that goes with it, or is that just padding the corporation?
Let's not even talk about the PR that bono gets for setting up these sleep overs with corporate magnates.
I know I some of you must be like- what the hell crawled up her ass, but really folks do you really fall for the "benevolent corporation"???
And also apple- what the fuck- I liked you guys!?!
This kind of shit just makes me postal. Hi there you lazy American consumer who consumes way too much, buy this little token of "hope" we are benevolent, don't you feel better now?!?
I'm not holding back but let me stop and think this spin through--so ok Red=Red ='s blood and blood, oh blood / aids
Ah yes the red ribbon thingy that people wore in the 80's - I get it!
Eeek, we are really grabbing at straws here.
I think the question should be- do we want to buy something red and believe we are helping someone with aids? This is like buying the Sally Struthers shit - oh I'm feeding the children, yeah and families in Ohio.
1 comment:
I see Product (RED) as a sustainable contribution that can help Africa's women and children AIDS victims long term. Some companies offered to donate the full profit to the cause but were turned down because it would not make it sustainable for the company. This is not a "flash in the pan" idea like we've seen before. Africa doesn't want a hand-out. They want a trade, a chance to be a world player.
Also, check out the free iTunes download- TV show- NBC News- Bono in Africa with Brian Williams. I think you will see that Bono's heart is in the right place.
-B
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